– Spanish-favorite Massimo Dutti opens Watermelon Women sllelection at UK East London Arts Centre
– Watermelon Collection, creating red carpets atmosphere in pop rocks on stage music
– Battle of cut and design: who’s the winner?
– Under $100 rules the roost
Aiming to cut through the noise and create a new East London energy, Massimo Dutti skimmed the edge of glittery fabrics with their Watermelon Collection at East London Arts Centre yesterday. Not your typical clothing rollout, the event hired 40 actors dressed like Mannequins to embrace the gathering crowd at the EC1 Pop Up Area. Mixing red carpet glitz and glamour with on-stage music performances, the night was expected to be simply more of the same old same old. However, Tabloids cited the prices for what they considered as a Gaff. «Fashion mistakes!» wrote one headline. Despite aggressive gatekeeping on the substantial discounts that could be had, and the fostering of an uplift during an economic downturn reverberates throughout the fashion world.
Link: https://www.elle.com/ style/shopping/a24585206/massimo-dutti-new-york-store/
